SEO Corner

Search Engine Optimization Curicullum

Archive for SEO Awareness

Time To Think Non-traditionally?


Admit it or not, there are some aspects in SEO that can be classified as traditional.  These are the practices that have been established from the beginning and are considered to be the building blocks of all SEO activities. These are ideas which have withstood the test of time and that everyone takes for granted to Admit it or not, there are some aspects in SEO that can be classified as traditional.  These are the practices that have been established from the beginning and are considered to be the building blocks of all SEO activities. These are ideas which have withstood the test of time and that everyone takes for granted to be the “ultimate truth.”

Take the use of keywords for one.  We all know that in order to optimize our web sites, we need to choose those keywords which most people are using when they search for information.  For a certain niche, there is a group of words or phrases that are most commonly employed by people who want to find out more about that niche.  And these are the words that we want to use most in our web sites in order to rank well in the search engine results.

Now how about if we diverge a bit from that traditional way of thinking?  Let us say that we try to use other keywords which may not be as popular?  Non-traditional indeed but it just might give good results in the long run.  Come to think of it, this concept is not that new.  We have heard of the argument which pits short-tail keywords and long-tail keywords against each other so many times.  In essence, using the not so popular keywords mean using long-tail keywords, right?

Experts say that SEO is going to enjoy a modest boost in 2009.  Perhaps it is time to be part of that success and try other less common methods – such as using less popular keywords.  What do you think?


Internet Explorer 8 and SEO

internet_explorerI have not used Internet Explorer for quite a while now. Ever since I tried Mozilla Firefox, I was hooked. I did try out Safari and Google Chrome – and still use them sometimes – but never IE. I can’t overlook the fact that there are still countless people out there who use IE, though, and when working on web sites or blogs, those users cannot be discounted.

There is some news with regard to SEO and the new version of the Internet Explorer, IE8. Andrew Girdwood has this to say about the matter:

Popular search engine optimisation and internet marketing blogs look set to prove that they practise what they preach by boasting designs that hold up well in the forthcoming Internet Explorer 8.

These highly optimised blogs will avoid the need to make any significant changes to their HTML or CSS.

It is the new ‘Suggested Sites’ feature that is most likely to upset these stalwart bloggers as Microsoft’s technology offers to take readers straight to competing blogs or, in some cases, unfamiliar download sites.

In his article, he highlights some of the most prolific blogs on SEO and search and points out things about their design that may be affected by IE8. You might want to take a closer look at those points in his article, especially if you have picked up a design idea or two from any of those blogs he talks about.

Is your Website W3C Compliant ??

“Double U what?” was the most common answer I got when I posed this question to some friends who are also casual bloggers. I then realized that not everyone pays attention to W3C anymore – especially those who are relatively new to the Internet game. I was once again reminded of W3C when I read Ann Smarty’s post on the topic.

So what is W3C exactly? She explains it as:

The World Wide Web Consortium working to develop open standards for the World Wide Web (abbreviated WWW or W3) so that Web documents can be consistently displayed across all platforms.

Founded in 1994 the consortium is still the main web standard against which all websites are evaluated. The most well known W3C tool is Markup Validation Service that checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc. Other valuable tools include RSS/Atom feed validator or CSS validator, Mobile content checker, and broken link checker.

So if it is a standard, does it mean that it is most updated? Unfortunately, technology seems to be developing too fast for W3C and this may not be the case. Ann Smarty further writes:

• many of the standards are too old and are based on the last century realia (e.g. according to W3C any page limit is twenty kilobytes which is not necessary to conform to with today’s high-speed Internet connections);
• the market is moving many times faster than the W3C committee (e.g. mobile Internet which evolves too fast for both W3C and Google to compile).

So should you check your web site if it is W3C compliant? I suggest that since it is still considered the main standard, you might as well. However, do not be content with merely being W3C compliant. Do take a look at other trends and see how your web site can be improved.

Common SEO Company SCAM

Search engine optimization has reached new heights in the past year. Suddenly, everybody and their mom are interested in engaging in SEO in order to make their web sites more visible. Not everyone knows even the basic SEO practices and not everyone wants to spend some time on them. That is why there are many SEO companies making a killing in this niche. However, you should know that not everyone who claims to be an SEO expert is for real. In fact, I just read the results of a research conducted by an SEO firm, Increase Visibility, which shed light on some of the common SEO scams being run today.

I am hoping that you have not been victimized by any of these but to be on the safe side, here are some of the major warning signs that they have pinpointed:

• Emails guaranteeing number #1 Google rankings.
• Offering guaranteed rankings for a very small fee.
• Achieving a #1 ranking for a unique, very long search term. The very long search term has no search volume. This practice is a scam.
• Guaranteeing a #1 search engine ranking by purchasing it with Google Adwords or pay per click advertising. The Adwords might show up on the top of the search page or in the sponsored link section in the right column. However, the majority of searchers use the organic search results located in the left column.
• Offering to submit a website to a vast number of search engines for a small payment (this strategy simply fails).
• Not having a legitimate website or they own an amateurish site.
• Offering to submit a website to over a thousand important directories, however there are only a small number of directories that bring traffic to websites.

My suggestion is for you to start learning about the basics of SEO yourself. You can build on this in the future and actually be your own SEO person OR you can use your basic knowledge to hire legitimate and knowledgeable SEO professionals.