SEO Corner

Search Engine Optimization Curicullum

Archive for The Way of SEO

Promoting Site beyond SEO

SEO is great but once in a while you should pause to make sure you are not neglecting your non-SEO efforts done to promote your site. Some of the things you SHOULD definitely be doing if you are not already doing it now would include:

Using social media sites – There are tons of social media sites out there. If you are not a member of one you should at least consider joining the most popular ones like Facebook and MySpace. You should also look into industry specific social media sites and join those to develop contacts not only with prospective clients but also to keep touch with the latest developments in your industry.

Blog – Chances are you already have a blog but I can’t help but emphasise how much a blog can contribute to your site. It’s not only a way to get fresh content up frequently, which is the SEO aspect, but it is also a good venue for keeping your regular customers/visitors updated about anything you (and they) deem important.

Promote your site the old fashioned way – Do whatever you can to promote your site. Use bumper stickers, posters, give away your business card, sponsor a charity event, etc. Whenever you have an opportunity stamp your website URL to let people know they can find you online.

There are lots of other stuff you can do to promote your site. Feel free to give suggestions in the comment section!

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How to Improve Search Engine Ranking ( Part 1 )


We hear this term all the time –search engine ranking – and rightly so.  It is one of the important things that we should pay attention to when engaging in SEO.  That is why it is called “Search Engine” Optimization after all.  So what should we do in order to climb the ranks of the very high search engine ladder?

I am sure that there are countless ways and means by which we can do so – every SEO expert will probably have his own list.  I found a comprehensive – and yet simple – list of tips at About.com.  Let’s take a look at them.

Do not purchase a new domain unless you have to.

Due to Google’s aging delay for all new domains, your best bet is to use your existing domain/website if at all possible. If you’re redesigning or starting from scratch and you have to use a brand-new domain for some reason, you can expect to wait a good 9-12 months before your site will show up in Google for any keyword phrases that are important to you.

This is so true!  That is why there is a very profitable market which peddles domains that have been around for quite some time.  The longer the domain has been around, the higher you should expect to pay for it.  That is also why I suggest buying a domain immediately when you think of a potential idea.  It doesn’t mean that you have to use this domain at once – you can keep it for future use.  In the meantime, for your current needs, try sticking to your existing domain or shopping around for one that is already established.

(to be continued)

 

Bother with Alexa Rank

alexa logo
We’ve been talking about how to increase your Alexa Rank in the past two posts.  What I didn’t realize is that some people do not understand all the hullabaloo about Alexa.  My apologies to those who feel this way and thanks to Adam, one of our readers, who brought this to my attention.

So, indeed, why should we bother with Alexa Rank?  Is it really important?  More so, what is Alexa Rank?

Simply put, Alexa collects data regarding the traffic that goes through your site or your blog.  This was explained in the previous post where I quoted the text from Alexa itself. So it is much like a system which measures your site’s popularity.

So how is this important? Ask yourself, why are you maintaining your blog or your web site?  If it is fully for your own pleasure and no one else’s, then Alexa Rank may not be important to you at all.  However, if you want to let the rest of the world know about your site, then Alexa could work for you.

Another important thing is that Alexa is being used by a lot of advertisers and publishers.  If you are working on monetizing your blog, then you definitely need these people.  And how do you attract them?  By getting a high ranking in the eyes of the people at Alexa. Of course, there are other factors that could come into play, it is not always that simple.  However, this is the basic premise behind the importance of Alexa.

I hope that helps.

Twitter and SEO Good Friend ?

Every now and then, we receive news of a new social tool online. While some tools never make it past the “hype stage,” there are some which actually do stand the test of time. I am not sure if Twitter can be considered to fall under the latter category but it sure has been around for quite some time and its popularity doesn’t seem to be waning. If you are not familiar with Twitter, then I just might be wrong! However, there are big personalities in the blogging world, the SEO-verse, and all sorts of other sub-cultures online who are Twittering their way around cyberspace.

Just a brief description for those who are lost. I think Wikipedia’s description sums it up pretty well:

Twitter is a free social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.

Updates are displayed on the user’s profile page and delivered to other users who have signed up to receive them. The sender can restrict delivery to those in his or her circle of friends (delivery to everyone being the default). Users can receive updates via the Twitter website, SMS, RSS, email or through an application such as Twitterrific or Facebook. For SMS, four gateway numbers are currently available: short codes for the United States, Canada, and India, as well as a United Kingdom-based number for international use. Several third parties offer posting and receiving updates via email.

As of July 2008, over 2,200,000 accounts were registered.

Think about your MSN or other IM status line. Transport that to a social platform that is more widespread. That is what you get when you Twitter.

I read a blog post about whether or not Twittering is a good thing with regard to SEO. Come to think of it, you can actually get information to your readers faster and there is interaction as well. I am not so sure as to SEO implications, however. What do you think?